
“Are kids using social media or is social media using kids?”
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Director
Douglas Rushkoff, Frank Koughan
Writers
Douglas Rushkoff, Frank Koughan
Release Date
February 18, 2014
Runtime
0h 54m
Status
Released
Original Language
en
Vote Count
4