

“To make a world in which all of God's children can live, or to go into the dark.”
"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.
Director
Sidney Myers
Writers
Stanley Lee
Release Date
September 7, 1964
Runtime
0h 1m
Status
Released
Original Language
en
Vote Count
1
Doyle Dane Bernbach Advertising
Elliot, Unger and Elliot